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Lead distribution with ping/post and direct post

Run lead campaigns next to your call campaigns. Publishers ping and post or post directly; you send each lead to your lead buyers in the exact format each buyer asks for.

Ping/post or direct post

Publishers send leads in two steps (a ping without personal data, then a post to the winner) or in one direct post. Both end at your lead buyers, and the publisher gets a clear answer either way.

  • Field validation and allowed answers per field
  • Personal data masked on the ping
  • A clear accepted or rejected answer for the publisher
In the help center

Every buyer in its own format

A lead buyer holds a spec: where to send, which fields go in the ping and the post, how each value is formatted, and how to read the buyer's reply. Paste a buyer's spec document and let AI fill in the form, or start from a template for common formats.

  • Read with AI for any spec format
  • Templates for common buyer formats
  • A review of exactly what the buyer will receive
In the help center

Test before live traffic

The test console sends a sample ping and post straight to a lead buyer and shows the full exchange. Nothing you send there touches bids, leads, reports or money, and every send is kept in a log.

  • Sample ping and post
  • Saved log of every test
  • Ready-for-traffic check per buyer
In the help center

Track every call. Route it your way.

Tell us about your campaigns and we will set up your account, with a portal for each of your buyers and publishers.