Reports, insights and call trace
The reports pay-per-call teams check every day, built in: which publishers send calls that pay, which buyers stopped bidding, and why revenue moved.
Publisher funnel and buyer health
For each publisher: pings, bids, calls, connected and paid, with revenue, payout and margin. For each buyer: how often it was pinged, bid and won, its average bid and response time, timeouts and errors. A buyer that stops bidding is flagged, and you can get a Telegram alert.
- Pings → bids → calls → connected → paid
- Buyers that have gone quiet
- Revenue change split into volume and price
Read more: Reports
Publisher funnel · last 7 days · sample
| Publisher | Pings | Bids | Calls | Paid | Margin |
|---|---|---|---|---|---|
| Social A | 18,420 | 6,110 | 402 | 288 | $2,016 |
| Search B | 9,870 | 4,020 | 351 | 270 | $2,430 |
| Display C | 22,300 | 1,210 | 44 | 19 | $133 |
Bid and dial insights
Bid insights show how each target answered its pings; dial insights show the calls that followed: answered, busy, no answer and connected time.
- Per-target bid rate and response time
- Answer and connect rates
- Date ranges you choose
Read more: Dial and bid insights
In the help center
Call trace
Search by caller number, ping ID or call ID and see one call's whole story: the ping, every buyer asked, filters that applied, the auction, each dial attempt and the money.
- Search by caller, ping or call
- Every buyer tried and why
- Linked from every call
In the help center