Reports

Open Reports for the three views brokers check every day.

Publisher funnel

For each publisher: pings → bids → calls → connected → paid, with revenue, payout and margin. Bid rate is bids divided by pings; per caller counts each caller once, which is usually much higher because publishers ping the same caller several times. A publisher with many pings and no calls is costing you ping fees without sending business.

Buyer health

For each buyer target over the last hour, day or week: how often it was pinged, how often it bid, how often it won, its average bid and response time, timeouts and errors, and when it last bid. Gone quiet marks an active buyer that was pinged 20 or more times and bid on none. Check its URL, or whether the buyer turned the offer off. You also get a Telegram alert for this.

Why revenue moved

Revenue in the last day, week or 30 days against the period before, for each publisher and buyer. The change is split into from volume (more or fewer calls at the old revenue per call) and from price (revenue per call changed). Sort by the biggest movers to see what drove the change.