Home / Help center / Buyers and targets
Buyers and targets
Static and RTB targets, filters, caps and failover.
- BuyersA buyer is a company that pays you for calls or leads. A buyer holds the contact details and payment terms. The places calls or leads actually go are its targets or lead
- RTB targetsAn RTB target is a buyer endpoint that CallsFlow Plus asks for a live bid on every call. The buyer answers with a price, whether they will take the call, and a number to
- Static targetsA static target is a buyer with a fixed phone number and a fixed price. There is no live bidding: the platform simply dials the number at the price you set. Use one for a
- Ring timeout, caps and failoverEach target has a Routing step with three settings that control how it takes calls, plus two campaign-level settings that bound failover.
- Target filtersFilters decide which calls a target is offered, based on the call itself. Use them for a buyer who only takes certain states, only wants calls from some publishers, or re
- Caps and duplicate windows## Target caps
Can't find what you need?
Ask the support chat inside your account, or send us a request and we will reply by email.