- Lead buyersA lead buyer is a buyer's endpoint that receives your leads. It is the leads equivalent of a target. Each lead buyer belongs to one of your buyers and holds a spec that s
- Ping, post and directPublishers can send you leads in two ways: a two-step ping and post, or a single direct post. Both end at your lead buyers.
- Lead test consoleThe test console lets you send a sample ping and post straight to a lead buyer before it takes live traffic. Nothing you send here touches bids, leads, reports or money.
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