Campaigns

A campaign is one offer you sell, for example "Auto insurance, Georgia". Everything else, such as targets, sources and numbers, connects to a campaign.

Creating a campaign

Open Campaigns and click New campaign. Fill in:

• Name: what you see in lists and reports.
• Key: a short URL slug using lowercase letters, numbers, hyphens and underscores. You cannot change it after creating the campaign.
• Type: Calls or Leads (ping / post). You cannot change it after creating the campaign.
• Vertical: an optional label such as insurance or solar.
• Status: new campaigns start as paused. Set it to active when you want traffic.

Call campaign settings

These apply to Calls campaigns only.

• Auction deadline (ms, 5000 or less): how long the platform waits for buyers' bids when a call is pinged.
• Failover budget (s): how long after the call arrives the platform may keep trying other buyers if the first ones do not pick up. See Ring timeout, caps and failover.
• Bid TTL (s): how long a winning bid stays valid.
• Accept $0 bids: route the call even when the buyer bids zero, and settle the payout later.
• Require state: when on, a call whose caller state cannot be worked out is turned away. When off, it can still route.

Settings for both types

• Dupe window (hours) and Dupe action: see Duplicates and daily caps.
• Daily cap: the most conversions per day. Leave blank for no cap.

The campaign page

Click a campaign to open its page. It shows the settings above and has an Edit button. It also holds:

• Ping tree: which targets get calls, in what order. See Routing and the ping tree.
• Sources: which publishers send traffic and what you pay them.
• Numbers: the tracking numbers on this campaign.
• Integration details you give to publishers. See Ping URLs and the spec sheet.

Leads campaigns show a Lead buyers list instead of a ping tree. See Lead buyers.

A paused campaign refuses traffic. Pause a campaign any time to stop it without deleting anything.