Duplicates and daily caps

Two campaign settings protect your buyers from repeat callers and limit daily volume.

Duplicate protection

On the campaign form, set:

• Dupe window (hours): how far back to look for the same caller. The default is 24 hours.
• Dupe action: block or route_flag.

With block, a caller who already reached the campaign inside the window is refused, and the publisher sees "duplicate_caller". With route_flag, the call still routes but is flagged as a duplicate in your reports.

For leads campaigns the same window applies, and the match is on the lead's phone number. In block mode a repeat lead is rejected before any buyer is contacted. With route_flag the lead goes through and shows a dup tag on the Leads page. See Ping, post and direct.

Daily cap

Daily cap is the number of conversions the campaign accepts per day. For calls it counts calls; for leads it counts sold leads. When the cap is reached, new pings are refused with "daily_cap" until the next day. Leave the field blank for no cap.

Where to change them

1. Open Campaigns.
2. Click the campaign, then Edit.
3. Change Dupe window (hours), Dupe action or Daily cap (blank = none).
4. Click Save.

The campaign page shows the current values.

Other caps

Caps also exist on targets (Concurrency cap) and publishers (Rate cap (calls/min)). See Ring timeout, caps and failover and Publishers and sources.

When a cap or duplicate rule blocks traffic

See Duplicate callers and caps reached.